Badass artist, songwriter, label founder, PLVTINUM has seen all sides of the music industry, including... NASA.
Currently sitting at the best part of half a billion (!!) streams on Spotify alone, PLVTINUM (human name Michael) has had a v diverse musical journey.
On this episode he talks moving from EDM to dark-pop, the importance of data and how to take advantage of it, plus when a song is for you, and when it's for the fans.
MICHAEL INSTA - https://www.instagram.com/iamplvtinum/
REBELLION RECORDS - https://www.instagram.com/rebellionrecordsnyc/
Episode Features:
- Just release the songs!
- The importance of focusing on your strengths.
- And building a team to focus on the rest.
- 'Letting go' of songs.
- Using data to help you make strategic decisions.
- The importance of a 'repeat listener' on DSPs (Spotify etc).
- The importance of a clear and cohesive brand.
- How do you guide fans through a genre change?
- Creating authentic social media content and why you need to stop making ads!
- How can you get your music to Michael?
OUR INSTA - https://www.instagram.com/helpingmusicianspod/
New episodes every Monday x
