Nicolle McClure and Mike Koelzer discuss the challenges of marketing for community pharmacies and the importance of both digital marketing and personal interactions, as well as the difficulty of tracking marketing effectiveness and the need for independent pharmacies to differentiate themselves through personal relationships and community involvement.
Show Notes:
- Introduction to Nicolle McClure, president and owner of GRX Marketing, a full-service marketing company that works with independent pharmacies in the US
- Discussion of the challenges of marketing for community pharmacies, including the importance of both digital and face-to-face interactions in building a pharmacy's brand and growing its customer base
- Difficulty in tracking the effectiveness of certain marketing efforts and the importance of considering both cold, numerical metrics and warm, personal interactions
- Advice for independent pharmacies to differentiate themselves from larger chains by focusing on personal relationships with customers and local community involvement
- Importance of good customer service in the pharmacy and its impact on marketing efforts
- Challenges of creating and posting regular content on social media and the importance of having a consistent presence
- Importance of having a unique brand and message to differentiate independent pharmacies from larger chain pharmacies
- Use of QR codes in marketing and their ability to track effectiveness
- Nicolle's background in pharmacy marketing and the importance of marketing for independent pharmacies
- GRX Marketing company consists of 12 employees who work in-house and do not typically contract out work
- Challenges of working with clients who have a hard time narrowing down their message and focusing on one thing
- Challenges of marketing for pharmacies, including lack of word-of-mouth marketing and difficulties in tracking effectiveness
- Use of referral programs and email marketing as promotional strategies
https://www.grxmarketing.com/
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