In this episode, Mike Koelzer sits down with Wayne Glowac, the owner of Orion Marketing, to discuss effective marketing strategies for pharmacies. They cover a wide range of topics, from developing a strategy based on a clear vision and mission to building relationships with physicians and leveraging online platforms.
wayne.glowac@gmail.com
- Importance of developing a strategy for marketing a pharmacy
- Defining the mission, vision, and values of the business
- Identifying benefit pillars to differentiate from competitors and generate profit
- Making customers feel cared about, not just cared for
- Tips for improving customer retention
- Importance of having a website and online presence for pharmacies
- Leveraging benefit pillars to attract and retain customers
- Promoting benefits rather than features
- AIDA principle of attention, interest, desire, and action
- Challenges associated with advertising for pharmacies
- Specializing and focusing on strengths
- CROP analysis to identify strengths and weaknesses
- Psychology of customer behavior and importance of excellent service
- Doctor detailing to increase referrals
- Importance of follow-through and persistence in sales and business
- Impact of artificial intelligence (AI) on the pharmacy industry
- Low-cost marketing ideas for pharmacists
- Potential of AI in providing quality online content and answering questions
- Concerns about abuse of information and disinformation
- Optimism about AI helping to raise humans to a higher level.
