How to build zero-party data In this podcast, we discuss the importance of zero-party data, which is voluntarily shared by customers and offers benefits like higher conversion rates and better engagement through privacy-compliant methods. Susan provides examples of successful implementations and emphasised the value of creating engaging tools and experiences that encourage data sharing while ensuring accuracy and compliance. Susan concluded by discussing various strategies for post-purchase engagement and highlighted the potential for interactive diagnostic tools and social activities to increase customer interaction and lead generation.
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