Dean is a horror enthusiast from enjoying films to making some of his own the adrenaline rush of fear is just the feeling he tries to create using his hot sauce parodied after some famous horror flicks. Nothing beats the feeling or buildup of being afraid the speed your heart-rate can go to and how the air can make you shiver that rush of watching a scary movie or being afraid is one some are afraid to meet. By making Dean's sauces he tries to show a little bit of light in the darkness by having the heat but using fruit to bring a bit of taste making it not too scary for some.