Volume UP on Episode 5! This week we’re dishing all the deets on social media. Leslie chats with Melissa Marshall, an Indiana-based makeup artist who grew her online following organically to land paid brand collabs doing what she loves.
The ladies hear from Aurora Rutledge, whose story went viral when she adopted a dog with an astounding amount of teeth, on monetization and legal considerations when using social influence.
Leslie talks with Kay Elle from Nashville, a lifestyle and fashion blogger with over 20,000 followers, about how she‘s building her brand into an empire.
Is “influencer” a dirty word? Leslie puts on her social media strategist hat to explain “the algorithm,” how to grow a following with authentic engagement, and why brand influencers need to be paid for their contributions.
