Everyone talks about “going self-employed” like it’s the dream… but no one really tells you how hard it is to build a business — not just pass your exams and wait for clients to show up.
In this episode of On Brand, I sat down with Ashley Edwards, Financial Services Manager at Just Mortgages, to unpack what actually makes a mortgage broker successful from day one.
We talked about the difference between being qualified and being ready for business, the importance of systems and structure, and how to spot opportunities beyond your own specialism. Ashley also shared why collaboration always beats competition, and how AI is quietly reshaping the advice space.
Ashley’s been on both sides — adviser, trainer, and business owner — so her insights are real, grounded, and genuinely useful.
If you’re a broker thinking about going self-employed or already in it and feeling the pressure, this one’s going to land.
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