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Please subscribe to our YouTube page to receive notices on all new podcasts as well helping us grow our audience. https://www.youtube.com/c/NewClevelandRadiohttps://newclevelandradio.net/If you would like to be a podcast host or guest please contact Karen at newclevelandradio@gmail.comWelcome back to The Intentionality Gurus, where we explore the hidden drivers of our thoughts, behaviors, and choices—and how to align them with what really matters.Today’s episode is about a powerful, invisible force that’s pulling the strings behind your focus, your cravings, your procrastination—and even your motivation to achieve your biggest goals.It’s called incentive salience—and whether you’ve heard of it or not, it plays a big role in your life.In this episode, we’ll unpack what it is, how it’s been hijacked by modern life, and most importantly, how you can start using it intentionally to spark momentum, resist distraction, and move closer to your deeper goals.“Incentive salience is like the brain’s GPS pin—it directs your attention and energy, often without your awareness. But when you start to notice it, and learn to steer it, you gain access to a powerful tool for change.Remember: It’s not just about working harder—it’s about making your goals feel magnetic.If you’re ready to explore how to shift your internal compass and stop self-sabotaging, check out our Self-Sabotage to Self-Command Bootcamp. Get on the list for more information by sending your email to Candace@TheIntentionalityGurus.comUntil next time, stay INTENTIONAL!candace@theintentionalitygurus.comhttps://theintentionalitygurus.com/If you are looking for a Personal Coach contact Karen at #YESICAN coaching with Karenkh.yesican1@gmail.com440 526 1530