Laura Casselman is the CEO of JVZoo and co-founder of Vidastreet, a Wall Street Journal best-selling author, and former Radio City Rockette.
In this conversation, Laura Casselman shares her journey from being a professional Rockettes dancer to becoming the CEO of JVZoo, a leading affiliate marketing platform. She discusses the skills and discipline she gained from her dancing career and how they translated into her business success. Laura elaborates on her experiences in corporate America, the challenges of scaling a business, and the importance of personal branding.
Chapters
00:00 From The Rockettes to Business
03:08 Leadership Lessons from the Stage
06:17 The Evolution of JVZoo
09:10 Understanding Affiliate Marketing vs. Multi-Level Marketing
12:05 Navigating Competition in the Digital Marketplace
14:58 Generational Insights: Business Perspectives Across Ages
18:09 The Importance of Hard Work and Legal Awareness
23:24 Embracing the Journey: No Regrets
24:48 Learning and Growth: The Corporate Ladder
26:07 Balancing Multiple Ventures
31:00 Scaling Challenges: Navigating Rapid Growth
36:51 The Art of Simplification: Teaching Complex Concepts
39:43 Personal Branding: Building a Multifaceted Identity
46:38 Redefining Success
