• Five branding tips for small businesses
• “When you build a brand, think of building it one customer at a time”
(Total Recorded Time is 19:38)
When you think of branding, what comes to mind?
And what about your brand? We are flooded with brands jamming every communications channel we use.
And that makes connecting with customers frustrating at best.
Branding guru Kim Rozdeba says branding is a process, not a goal. He’s developed what he calls the “five C's of branding” and he joins us in this edition of Bizgnus Interviews to explain.
Please click here to watch the interview:
“When you build a brand, think of building it one customer at a time,” he says.
Mr. Rozdeba has more than 30 years of experience in marketing and branding, working with major brands as well as running his own independent shop.
He is the author if the book, “Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties,” (Rozdeba Brand & Co, April 2022).
For more information: www.rozdeba.com
