• Expert tells why customer onboarding is as important as the sale
• “Find out what your customers want and need”
(Total Recorded Time is 16:51)
For more than two decades, Donna Weber has helped high-growth startups and established companies create customers for life with successful customer onboarding strategies.
And those, she says, are better than “hope as a strategy.”
“What I find most interesting as when companies listen to their customers,” Ms. Weber says. “Find out what your customers want and need. And that might be just picking up the phone and asking them a few questions.”
But “customer onboarding?” If the term seems new, Ms. Weber explains what it is and why it’s so important in this Bizgnus Podcast.
Please click here to watch the interview:
Ms. Weber says recent neuroscience research reveals that early, orchestrated onboarding — those first few days, weeks, and months of a customer’s journey — is what stops the churn and transforms customers into loyal champions.
Prior to founding her Palo Alto-based consulting firm, Springboard Solutions, Ms. Weber worked at several startups where she built customer success and education programs from scratch.
She is the author of the new book, “Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions (Springboard Press, April 2021).
For more information: www.donnaweber.com
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