• Steven Grasse takes risks and is rewarded
• “The reason I like money, is it’s a tool to create more”
(TRT is 26:14)
It is said that to be creative you need to have lived an interesting life. But Steve Grasse says that with the
right awareness and attitude, anyone can hone their creativity and inspire change in their field and the world at large.
Mr. Grasse is the founder of Quaker City Mercantile in Philadelphia and creator of brands like Hendrick’s Gin,
Sailor Jerry Rum, and Pathfinder.
He says by keeping an open mind, taking risks, and developing authenticity, it is possible to channel
basic entrepreneurial spirit into a brand, a business, a creative practice, or a life that breaks with tradition
to achieve the remarkable.
Steve Grasse goes into detail in this edition of Bizgnus Interviews.
Please click here to watch the interview: https://www.youtube.com/watch?v=9N4HSD9NyEs&t=4s
Mr. Grasse has seen his creativity help create a large branding company, launch numerous products and
bring him a comfortable life.
“The reason I like money, is it’s a tool to create more,” Mr. Grasse says. “We don’t view money as a means to
an end. And it’s a race against time as we’re only going to be on the planet for so long.”
Steven Grasse is co-author with Aaron Goldfarb of the new book, “Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience (November 2022 Running Press).
His previous books include “The Evil Empire: 101 Ways That England Ruined the World,”
“Colonial Spirits: A Toast to Our Drunken History,” and “The Cocktail Workshop: An Essential
Guide to Classic Drinks and How to Make Them Your Own.”
He lives in Philadelphia and New Hampshire with his family.
For more information: https://quakercitymercantile.com/