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• Clearing up the mysteries of marketing


• “Marketing and technology overwhelm a lot of people”


Small business startups often have great expertise in a product or service, but that pool of talent drains swiftly as more tasks are demanded of the entrepreneur.


One of those is marketing. While some who know little about marketing think they wrote the book, the smart business owner either gets training or hires experts.


One place to get that training is a strictly online school called the Success Road Academy, which offers more than 50 courses.


“Marketing and technology overwhelm a lot of people,” says Brady Patterson, chief operating officer of Success Road Academy. “It is kind of like learning a new language.”


Mr. Patterson is our guest, via Zoom, on this exclusive CVBT Audio Interview Podcast: