• Remember SEO? It never left and now may be more important than ever
• “And they’re not looking for you”
(Total Recorded Time is 26:26)
Remember SEO? The letters stand for search engine optimization. And even in these days of the frothing over artificial intelligence, good, ol’ SEO – when done right – can boost a business like a rocket, says Lorraine Ball, an Indianapolis-based marketing strategist.
“When you build your website and you want people to find it, they’re going to go … to one of the search platforms,” says Ms. Ball. “And they’re not looking for you. They’re looking for a company that does what you do.”
She says that’s where a website maxing its SEO attributes will snag the search engines and be displayed to people looking for answers.
In this edition of Bizgnus Interviews, Lorraine Ball offers ideas on what she calls “Common Sense SEO.”
Ms. Ball is founder of the Indianapolis digital agency Roundpeg.
“Too often, business owners obsess about ranking for a specific key word, losing sight of the fact that it is people, not Google who actually buys from then,” Ms. Ball says.
She says there are simple, specific steps small business operators can take to improve their SEO and visitor satisfaction with their website.
“As websites have become more and more complicated, there are a lot of rules,” she says. “And sometimes for small business owners, those rules are absolutely overwhelming. You hear all the buzz words and it’s enough to make your head spin.”
A professional speaker, business owner and former corporate executive, Ms. Ball is host of the podcast “More than a Few Words.”
For more information: https://morethanafewwords.com
