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Welcome to the Big Thinker Universe, where we dive deep into the essentials that every entrepreneur needs to know to not just survive, but thrive in today’s fast-paced business world. I’m your host, and today, we’re tackling a topic that is foundational to personal and professional success: setting SMARTER goals.

If you’re just tuning in for the first time, let me give you a quick tour of what we do here. The Big Thinker Universe podcast is split into two main streams. First, I’ll be sharing strategies, tips, and personal experiences that I believe are crucial for every business owner. Alongside that, we’ll have in-depth conversations with other business owners who will spill the beans on what’s worked for them and provide actionable insights that you can apply directly to your endeavors.

Now, why watch this video? Whether you’re a seasoned entrepreneur or just starting out, today’s discussion will equip you with a robust framework to set goals that are not only achievable but also inspire real progress and measurable results. We're going beyond the traditional SMART goals, diving into something even more dynamic—SMARTER goals. This enhanced framework includes crucial steps like Evaluate and Readjust, which are often overlooked but critical for long-term success.

SMARTER goals stand for:

During our time together, we will not only define each component of SMARTER goals but also delve into practical examples that illustrate how you can implement this strategy effectively in your business. For instance, we'll explore how setting a goal to increase annual fees from existing clients by 25% within six months can be a game changer, and how mandating specific certifications for new staff within their first 30 days can drastically improve productivity.

Moreover, I'll share some personal tools I use to keep on top of my goals, like the index card system—a simple yet powerful way to track daily actions and maintain accountability.

This episode is for you if you:

By the end of our session, you'll have a clearer understanding of how to craft goals that not only propel you towards success but also ensure that every step you take aligns perfectly with your ultimate business objectives.

So, if you’re ready to stop drifting and start driving your business with intention and precision, keep watching. Let’s get into the art and science of setting smarter, more effective goals together. Your journey to becoming a more focused and effective leader in your field starts right now, right here in the Big Thinker Universe.

Don’t forget to like, subscribe, and hit the bell icon so you don’t miss any of our future episodes packed with insights from the front lines of entrepreneurship. Ready to make SMARTER goal-setting a part of your business strategy? Let’s dive in!