In this episode of the medDesign podcast, we dive deep into the world of market research and insights with Simon Chadwick, a seasoned expert and managing partner at Cambiar Consulting. Simon shares his journey in the industry, explaining the crucial role of market research in understanding human behavior and decision-making across various sectors, including healthcare.
Key Topics Covered:
What is Market Research? Uncover the essence of market research and its significance in decoding human behavior and market trends.
The Healthcare Market Research Landscape: Explore the size and scope of market research in healthcare, particularly in pharmaceuticals and medical devices.
Technology's Impact on Market Research: Learn how advancements like AI and venture capital have transformed the industry.
The U.S. Healthcare System: Gain insights into Simon's research on the U.S. healthcare system, its challenges, and global comparisons.
Innovation & Market Research: Understand how market research drives innovation and product development.
Design Thinking & Market Research: Discover the synergy between design thinking and market research in creating user-centric solutions.
Acquisitions in the Medtech Industry: Learn about the M&A process, its challenges, and how to prepare your company for acquisition.
Who is this episode for?
For Healthcare Professionals & Entrepreneurs: Gain valuable insights into leveraging market research to understand patient needs, develop innovative solutions, and navigate the complex healthcare landscape.
For Market Research Enthusiasts: Learn from Simon Chadwick's extensive experience and gain a deeper understanding of the industry's evolution and future trends.
For Business Leaders & Innovators: Discover how market research can inform strategic decision-making, drive innovation, and lead to successful product launches.
Connect with Simon: https://www.linkedin.com/in/simon-chadwick-613981/
Check out Cambiar Consulting: https://www.consultcambiar.com/
Free Learning for You:
Start here, learn how to scope your problem: https://med.trig.com/offers/2yPcPdM2/
Download our free Guidebook to Design History File Ready Ideation:
https://www.trig.com/guidebooks/design-history-file-ready-ideation-guidebook
Increase your likelihood to raise capital with our Concept Storyboard Guidebook: https://med.trig.com/concept-storyboard
Free Creativity Course for Nurses:
https://think.trig.com/offers/FnWZRGaC
00:00 Introduction to the medDesign Podcast
00:08 Meet Simon Chadwick: Market Research Visionary
01:07 Understanding Market Research
03:11 Market Research in Healthcare
06:05 The Impact of Technology on Market Research
10:37 Challenges in the U.S. Healthcare System
14:29 Driving Innovation Through Market Research
17:19 Design Thinking and Market Research
21:27 Insights from the CRC Conference
33:13 Navigating Acquisitions and Exits
41:12 The Future of Market Research
