The journey to discovering your niche is about what your passions are and what your clients need. The BFD Advisors talk about their journey to finding their firms industry niche, the power of knowing your automatic “No’s”, and getting over the burden of the feeling like you HAVE to help everyone. Feel motivated to shift your mindset to outside of your niche just being your client base, its your talent and what you want to do. After listening to this episode you will be inspired to do the work and stop just talking about what a Niche is and how to say it.