My favorite part of an awesome week in Las Vegas. Meeting the organiser of PubCon, the fabulous Melissa Fach! She sat down with me for a conversation on The CMO Asia Podcast to chat about:
- Why Pubcon is “Family” and “Die hard nitty gritty learning”
- Why Bing and Google and established agencies have bigger presence this year
- Why their speaker selection is rigorous
- Why first time attendee always become Pubcon family (shoutout to Aleyda Solis from Spain!)
- Why valuing every person is something Pubcon pushes
- Why big names like Carolyn Shelby, lead SEO of ESPN is family (not fancy)
- What are the other overall concern for the industry that Pubcon is trying to hit eg. 4 prominent suicides of SEO professionals last year
- Her views about Asia, Japan and Singapore
- How they would like to develop #Pubcon further in the future, and how they flow based on what’s trending
