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"Save the cat” refers to a moment, very early on in a story, where we meet or see our hero do something nice that makes us like him/her and say, “I want toIt's important to have it because you want your audience to be sympathetic or empathetic towards your protagonist.   follow this person's story.” 

Naomi Beaty, a screenwriting consultant shares her thought process of understanding her characters to truly know what their desires are.  

How can you apply these very techniques in your sales outreach?  Get the book here: https://www.amazon.com/Save-Last-Book-Screenwriting-Youll/dp/1932907009 The SalesDevSquad has one mission: to help you create your next opportunity in the digital age of sales. Whether you’re a new grad or a seasoned professional eying a career change, Mateo your Squad leader and personal branding mentor is here with helpful sales tips and insider insights from his own experience as an SDR.  Want to know when we post new sales training tips? Smash the subscribe button!  Sick of boring sales training? Join the SalesDevSquad! http://train.salesdevsource.com/ Get in the sales mindset with 10 FREE journal prompts: https://www.salesdevsquad.com/sales-mindset-journal.html Learn more about the Squad: https://www.salesdevsquad.com/ You can also catch the SalesDevSquad podcast on: Apple Podcast https://podcasts.apple.com/us/podcast/salesdevsquad-podcast/id1474314089Spotify https://open.spotify.com/show/4gIBv44kIzo7ISMzEn7adv Let's connect on LinkedIn: https://www.linkedin.com/in/mateoelvira1 Questions about sales or sales training? Shoot me an email! mateo@salesdevsquad.com 

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