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🔄💡 Digital Transformation and Industry Evolution
Lee and Jon explored the evolving landscape of their industry, focusing on the impact of digital transformation. With his marketing and business expertise, Lee emphasized the importance of adapting to these changes and integrating traditional systems with modern technologies. Jon acknowledged the industry's historical resistance to change but agreed that evolution is necessary for growth and competitiveness in the digital era.
🔗🖥️ Legacy Systems, New Technologies, and Customer Focus
The duo discussed balancing legacy systems with emerging technologies, stressing the importance of focusing on customer needs rather than just product features. Lee highlighted the opportunity to integrate old and new systems. At the same time, Jon pointed out the challenges with cloud-based access control systems, where customer inquiries often reveal a more profound need for remote access or digital key solutions.
🚪🚀 Disruptive Technology and Access Control Industry
Jon and Lee reflected on the disruptions occurring in the access control industry, with new players and shifting focuses among established companies. They discussed the decreasing importance of the middle technology layer and the critical role traditional access control providers still play. Both agreed that while these disruptions present challenges, they also open up opportunities for innovation and growth.
📢💼 Improving Marketing Strategies in Industry
The conversation turned to marketing, where Lee stressed the importance of improved storytelling and digital marketing efforts. The industry’s reliance on traditional, offline methods was seen as outdated, and both agreed on the need to invest in diverse marketing strategies, including social media, to remain competitive. Jon and Lee underscored the necessity of an integrated marketing plan that balances both online and offline approaches.
🌐🎪 Evolving Trade Shows for Global Brands
Lee and Jon discussed how trade shows and expos need to evolve in the post-COVID era, with a shift towards combining traditional and digital strategies. Lee suggested that regional, customized events could provide more value than large-scale expos. Both agreed that the US-centric model of the industry should adapt to better reach global audiences and realize new growth opportunities.
📅🔮 Long-Term Marketing Plan and Industry Optimism
In closing, Lee and Jon emphasized the importance of a long-term marketing strategy, believing that focused efforts could yield significant returns. They expressed optimism about the future of the industry, with global conversations offering potential for growth beyond current offerings. Lee encouraged active participation in shaping the industry’s direction and shared details of upcoming events to foster further engagement.
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My name is Jon. I am a Leadership and Performance Development Coach. My mission is to help 10,000 security professionals take their skills to the next level.
I am a husband, a father, a coach, and a life-long learner.
