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My friends, on today's episode I explain how I look at social media. Because I approach it like its a science. Trial and error, learn from your mistakes, adapt and move on. I think this episode is valuable to you if you want to figure out how you as an indigenous organisation can leverage the power of the internet to advocate for your Indigenous Peoples. So throw away those press releases and start looking at your social media as your own CNN, BBC Radio, or Huffington Post. Got more questions for me, or want to let me know what you think?  @gomaluku.