We all know that Search Engine optimisation is the backbone if we want to enhance our digital presence and want to sell our products and services to more people. In this episode I am going to talk about importance of Search Engine optimisation in 2020. In blogging long tail keywords and long form articles are going to to perform better in 2020. The reason is for small queries the Google is directly e providing the solutions to the users without sending them to any other website or blog. So if user is looking for something in detail and and you have a long form article written for that problem then your article is going to rank better on Google. Full long form articles I am going to perform better and helps you to get more leads and sales. Also it's better to focus on long tail keywords. Because by focusing on long tail keywords we can get more targeted audience with better intent to buy a product or service. Also, there is less competition in long tail keywords in comparison to short keywords. There are so many other things that I have shared this podcast so just tuned into this episode of digital marketing podcast.