Whatever may be your business type but you can't serve everyone. There is no product in this world which is made for everyone. So finding your dream customer is crucial. Because if you are trying to sell everyone, actually you are selling to no one. If you are a businessman or entrepreneur you should have a product or service to sell. But don't try to sell it to everyone. First, try to figure out for whom you have created this product. Who are those people to whom you want to serve? To whom your product or service could be beneficial. These are the people who are your dream customers. Write everything about these people. Keep one person in mind to whom you can serve and solve his/her problem. Now write down his age, place where he lives, where he works, what are his hobbies, passions, dreams, desires, pain points. Every single piece of information that you can collect about your dream customer. Collect all the information. Now you can target better your customers and it will be easy for you to connect with them emotionally. There is a Marketing fact that people buy emotionally and justify their decision with logic. So to connect with your audience emotionally you should know everything about them. This is how you can find your dream customers.
