In traditional marketing methods like TV commercials, Newspapers ads, or Radio ads, there is only talk about the product. They talk about product features and benefits. They generally don't try to add value in your life by providing knowledge and skills. But digital marketing does not work like that. In digital marketing building trust and relationships with the audience is very crucial. Simple by showing your ads you cannot win the trust. You have to build the trust to actually sell your product or service. It is only possible by providing value through your content. You can use blogs, social platforms like Instagram, Facebook, LinkedIn, etc or you can use video platforms like YouTube. When you come up with valuable content that educates and empower your audience. It will help to build a relationship with you. Your focus should be on creating and tribe and raving fan instead of just creating one-time transaction customers. Listen to the complete episode for more insights.
