Digital marketing is has evolved over the past few years. People are spending their time on social media and the internet. Over the past few years as the number of internet users has increased and people spending many hours on the internet. Companies are spending millions of dollars advertising on the internet. So this is the time to grab the opportunity. If you start anything on the internet today definitely you can leverage it in the future for your personal brand or to grow your business. Marketing the products and services on the internet is in trend now. big companies are spending millions of dollars to advertise their products and services on the internet. The biggest advantage is you can reach out to the right people who could be your customers. The advertising on the internet is very different from the traditional advertising that we have seen on television, radio, newspapers, magazines, etc. Advertisers charge on the basis of the number of impressions of your advertisement but in traditional advertising methods, you don't have much control over the targeting. Digital marketing offers you the opportunity to target the right people for your business. So there are multiple things that are going to dominate the market which includes paid ads, copywriting, funnel building, content marketing, and video marketing. Listen to this episode to get all the insights about the scope of digital marketing in the future.