Why it is important to do personal branding in 2020? The Reason for doing personal branding is to raise your value in the market. People go with brands. People don't just buy products they buy from brands. Take your example. If you have two products out of which one is branded and another one is not branded which one would you choose? I think you will also choose the branded ones. We all do the same. So I think you got your answer to why personal branding is important. When you do the personal branding you are trying to gain the trust of the people. You are building a relationship with them. People will start following you. Once they will become your fan, they want to listen more from you and once you become a brand you can sell your products and your services to them. If you don't have your own product you can sell other's products and services through affiliate marketing. You can do a consultation or you can become a paid public speaker. So many opportunities will start coming to your way. Now, the question is how to do it? So, first of all, find out your area of expertise or your niche. Start creating content on that niche. Try to solve the problem of the people. Create more video and audio content because it's booming. And after creating your content share it on all social media platforms. Make sure you have the presence on all social media platforms. Keep doing it on a regular basis with consistency. Over a period of time, you will become a brand and once you become a brand, a lot of opportunities will start coming to your way.
