In so many episodes on this podcast I have talked about how to be more authentic, and how to find yourself but I have never talked in depth about why authenticity is so important. I think that to be a more authentic version of yourself you need to know why you’re doing it because authenticity is scary and intimidating and vulnerable. And this episode will be talking about why you need to be authentic on social media especially if you want to build a sustainable business. You can connect with me: Instagram www.instagram.com/therealqueensyd Facebook www.facebook.com/therealqueensyd TikTok: tiktok.com/@therealqueensyd