In this episode, I discuss the heart of business innovation and customer relevance, inspired by the cautionary tale of Blockbuster's downfall. Once a titan of the movie rental industry, Blockbuster's failure to adapt to the digital revolution serves as a stark reminder of what happens when businesses fail to evolve alongside their customers' changing needs. We'll explore the critical importance of staying ahead in today's fast-paced market environment, where technological advancements and consumer preferences shift more rapidly than ever before.