Ross Mackay is the CEO and Co-founder of Daring, a chicken alternative available in 10,000 grocery stores and 1000 restaurants around America. He chats with Chris about scaling retail sales, and taking a be where chicken is approaching.
Key Moments in this episode
0:30 How Adam started Daring getting into grocery stores and restaurants.
4:15 Identifying their ideal customer for profitable distribution.
7:00 Being where people buy chicken which is rarely online.
10:16 Driving retail sales through
12:46 How a carnist like Chris Meade can enjoy plant based chicken.
16:00 Hiring for aptitude vs experience.
