Shray Joshi is the founder of Good Peeps. He’s run performance marketing at brands like Health Aide, and Nuggs. If you’re a CPG marketer, this episode is a must watch.
5:45 How CPG entrepreneurs can plan for profitable marketing using data. You have to know your LTV for it to be profitable.
8:25 Finding undiscovered platforms that are more appropriate for your brands, and balancing the blend of offline and online advertising. Online targeting can translate to offline sales.
11:30 Keeping content production in-house (and what tasks are better outsourced), and keeping focus on more than just output.
16:45 Understanding the relationship between brand and product. Your brand is more than your product and packaging, and not every product needs to be a brand.
19:00 Why Shray is starting his own startup.
