In this episode, I have with me my friend and marketing guru, Gagan Arora!
Gagan is also my senior from IIT Roorkee. Currently heading the brand and marketing team at Pristyn Care. He is the mind behind some of the most disruptive brands out there, including IQOO and Vivo. Gagan has co-founded multiple B2C businesses, including the game-changing Printvenue and the delicious Foodpanda.
So get ready with a pen and a paper, as we deep dive into entrepreneurship, marketing and branding in our call today.
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Connect with Gagan on LinkedIn https://bit.ly/gaganarora
Books recommended by Gagan
1 20 Immutable Laws of Marketing https://amzn.to/3JMxAFJ
2 20 Immutable Laws of Branding https://amzn.to/3ZiWYIR
3 All Marketers are Liars https://amzn.to/3LML2vX
Gears/Softwares used for the podcast:
01 Software for Recording Riverside App https://bit.ly/riverside-vivek
02 Gears for Podcast Podcast Mic - ShureMV7 https://amzn.to/405gHgr
03 Gears for Podcast Podcast Camera - Sony ZV1 https://amzn.to/3Zjq5vP
04 Gears for Podcast Webcam Option https://amzn.to/3LH1ehZ
05 Gears for Podcast Video Light https://amzn.to/404lM8u
06 Gears for Podcast Softbox for Light https://amzn.to/3n92zUM
07 Gears for Podcast Tripod for Light https://amzn.to/3FEl4XI
08 Gears for Podcast Tripod for Camera https://amzn.to/3LzeiWS
09 Gears for Podcast Table Arm for Mic https://amzn.to/3FEk8Cl
10 Software for Music Epidemic Sound https://share.epidemicsound.com/xuhaf2
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Chapters
01. Intro 00:00
02. Lower Middle Class to IIT 00:53
03. 1st Startup at IIT, Learnings and Realisations 04:34
04. Choosing between Canada and Job in India 07:17
05. How I Got into Consulting, moving to the US 08:42
06. Why businesses are tricky in India 10:40
08. Should someone build a business while being in College 13:03
09. Consulting as a Career option 16:22
10. Reason for Starting up (PrintVenue) in India 18:49
11. Scaling up using Deep Consumer Insights 22:37
12. Who should be a Co-founder? 27:55
13. How to raise funding? 29:45
14. Building Foodpanda in India 32:30
15. Exiting Foodpanda 42:08
16. Learning Marketing on the Job 44:28
17. Performance Marketing vs Brand Marketing basics 47:35
18. How to understand customer better? 52:19
19. How to understand customer psyche better 55:55
20. How to Market Early or Late Stage Startups 58:38
21. What is the marketing strategy behind Oppo, Vivo, IQOO, OnePlus? 1:04:39
22. Building Brand in a Low Trust Market 1:07:37
23. Favourite Books 1:13:16
