00:00 Introduction and Overview
02:21 The Sustainable Growth Model
03:20 The Three Most Common Reasons for Cancellations
07:27 Financial Reasons for Cancellations
08:16 Understanding the Why Behind the Request
09:12 Steps to Handle Cancellation Requests
11:11 Making Concessions and Reselling
13:07 Overcoming Financial Objections
13:31 Conclusion and Call to Action
