Description

Abhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process. 

In This Episode...

We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing which includes:

1. Exploring specifics of the hyperlocal business’ growth strategy
2. Understanding how Dunzo tackles its churn rate
3. Diving deep into Dunzo’s customer engagement and retention strategy
4. Battling challenges in the hyperlocal industry 
5. Keeping up with the ever-increasing customer demand-supply chain 

This episode is a ‘must-listen’ for all the marketing aspirants, the passionates and the experts looking forward to double their business growth!

About EngageCast

EngageCast is a one-of-its-kind podcast series that brings to light riveting growth stories powered by WebEngage. Our stories cover the true essence of growth marketing, user engagement and retention, customer experience, entrepreneurship and a lot more.

Every episode features a conversation with top growth and marketing practitioners and entrepreneurs in the B2C space.