EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Divya Dixit, the Senior Vice President of Direct Revenue, Marketing, and Analytics at ALT Balaji - a leading Indian OTT platform. Here, she talks about the impact of COVID on the OTT Industry overall and reveals the new communication strategies they’ve adopted at ALT Balaji.
