Description

In this episode, Jeff interviews Chris Peer, a marketing expert and the President and CEO of SyncShow. Chris shared valuable insights on optimizing sales and marketing operations to transform marketing into a revenue pipeline. He introduced the audience to the "Great 8 Pillars of ROI-Driven Marketing," a framework he developed over 20 years to drive measurable results in marketing.

Key Takeaways:

• Importance of aligning sales and marketing efforts
• Developing a strong value proposition for effective marketing
• Utilizing tools like HubSpot for successful marketing operations
• Strategies for better lead generation and customer relationships

Find out more about Chris

Website: https://chrispeer.com/

Connect with Chris on LinkedIn:

https://www.linkedin.com/in/chrispeer/

Find out more about Jeff

https://jgsalespro.com/⁠⁠⁠⁠

Connect with Jeff on LinkedIn:

https://www.linkedin.com/in/jeffgoldbergsalescoach/