Branding is one of the most important aspects of any business, large or small, B2C or B2B. A compelling brand strategy gives you a major edge in increasingly competitive markets. A brand is a name, term, design, symbol or any other feature that identifies your product or company as distinct from others. Brands are used in business, marketing, and advertising. On today’s episode, we chat with a leader in CPG food and beverage brands with a deep heritage in the wine business. Emma and I have an intimate discussion with another branding expert who has worked on some impressive projects… and our tip of the week is branding on a budget. This is going to be a good one folks, so make sure to listen to the end.
Show Notes:
Jon Sebastiani - Sonoma Brands - https://www.sonomabrands.com/
Julianna Kuetemeyer - Conspire - https://www.conspire.agency/
Balzac Communications - https://balzac.com
