We dive deep into the world of social media and AI and how both are reshaping the fight game.Sarah breaks down how she’s helping fighters build a following without losing their focus, while Enson talks about trolls in Japan, egg memes, and why he’d never have bothered with Instagram during his fighting days. We also get into the rise of AI: how it could impact training, judging, and fighter safety and why it might be a lot scarier than people think.Plus: Thailand training camp recap, fake Facebook accounts, deepfakes, and the team’s approach to content creation that stands out from the rest.**Follow YAMATODAMASHII PODCAST on Instagram**https://www.instagram.com/yamatodamashii_podcast/**Follow YAMATODAMASHII PODCAST on Tik Tok**https://www.tiktok.com/@yamatodamashii.po**Follow TEAM YAMATODAMASHII** https://www.instagram.com/teamyamatodamashii/https://www.tiktok.com/@teamyamatodamashii?_t=ZN-8twCB4FxCli&_r=1 **Get a signed copy of Enson’s second book The Undying Spirit**http://www.destinyforever.com/ **The Undying Spirit is also available on Amazon**US - https://a.co/d/dTuySUW Japan - https://amzn.asia/d/fGzHNCK UK - https://amzn.asia/d/fGzHNCK **New stock available for YAMATODAMASHII Fight Gear**https://yamatodamashiifightgear.com/ **Support the Enson Inoue Foundation**http://www.ensoninouefoundation.org/ **The Tamashii Collection Available Now**https://www.ctrlindustries.com/ **YAMATODAMASHII PODCAST is now available as an Audio Podcast**https://open.spotify.com/show/0i1f7IN0oVNnGxvogMlYD2?si=7578b2f29a43460a https://podcasts.apple.com/us/podcast/yamatodamashii-podcast/id1659221500 **Check out the latest PUREBRED goods**http://www.pbg.jp/ **Grab a Sera Bag while stock is still available**https://www.seradesu.com/ **Enson’s Japanese YouTube Channel**https://www.youtube.com/channel/UC6Slbc0vGqIZTGVoeQ2op9A **Enson’s first book is also available on Amazon**US - https://amzn.to/3zVX1xP Japan - https://amzn.to/3xbMblP UK - https://amzn.to/3iiv39Q **Intro/Outro Songs by KAN aka GAMI**https://open.spotify.com/track/5f6W67uc1Fx0QLP0VPehI8?si=3f8d581144d44288 **Get a custom-made bracelet from Enson and Sarah**http://www.destinyforever.com/ **SCRAMBLE X SUSUMU NAGAO LEGENDS SERIES T-SHIRT**https://scramblestuff.com/ **Feedspot link to Hawaii Top Sports Podcasts**https://podcasts.feedspot.com/hawaii_sports_podcasts/?feedid=5725566 Follow Enson @https://twitter.com/ensoninoue https://www.instagram.com/ensoninoue https://www.cameo.com/enson Follow James @https://twitter.com/Ozeki_Jim https://www.instagram.com/jamesmain08/ Timestamps00:00 - Intro01:00 - Enson's seminar02:10 - The heat04:40 - Jon Jones06:40 - Whitehouse event10:51 - Fight location considerations14:28 - Sean Strickland15:50 - How different would Enson's career with Social Media17:40 - Importance of it19:22 - Team Yamatodamashii socials23:00 - Content consumption changing27:25 - Difference for social media in Japan32:10 - Dealing with trolls33:28 - Feelings on AI36:06 - AI use38:50 - Future in 10 years40:00 - AI in MMA43:55 - Drones and fakes46:47 - Thailand and upcoming team fights52:10 - This year and next
