Positioning a proof of concept or trial account can be a great way to let a customer test your solution in a hands-on way. It can be particularly useful if they need to test a specific feature or integration that is integral to their business.
However, AEs make some big mistakes when offering a trial account that can sink deal velocity and sometimes even the sale.
In this episode we identify those mistakes and give you some tips on how to position a successful trial to impress your buyer and win the deal.
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