In this episode of Let’s Wine About Business! I have Crunch Ranjani, a content writer for purpose-driven professionals. She specializes in writing blog posts, articles, email newsletters, and social media. She aims to help small business owners amplify their impact by simplifying their content.
Listen as we talk about boosting your content’s visibility through your website and email lists and working around the oddities of social media.
The drink for today’s episode is peppermint mocha coffee.
Preview of this episode:
07:49 So basically that's what people do when they have a problem, is to run to Google and type in their search, type in their problem, and hope that, you know, they find a solution. So when you have content on your website, you are increasing the chances of being found by somebody with a problem who's seeking your solution.
9:54 On social media, people are scrolling. They are there to forget their problems. They are probably hiding in a toilet or something. That's where most of our social media consumption happens, and that's not a place where you're thinking about the problems that you have or you know, like finding a solution for your problem, that's not where people are making buying decisions.
11:20 Do you have tips for catchy subject lines that make people want to open up about what you're saying? Or just is it better to just kind of be to the point like what this is about?
14:21 what I found is that it's easier to like overcome this mindset block when you kind of do it in advance and then you don't have to think about it when it's actually going out. If you are like very hesitant like you click publish on a reel because you think you look silly or you're not sure that people wanna hear what you're saying. If you do it in advance, then you don't have to think about it and it's all like scheduled out.
23:00 I know social media is very sexy and like people are always talking about how to get 80,000 followers on Instagram or you know, have a million followers on TikTok. But honestly, like followers aren't customers. You know, you might have a million followers, but maybe just five customers. Okay. This is unlikely. But you know, there's, it's possible. You know, like being visible or like going viral on social media doesn't guarantee that you're gonna get new clients or, you know, get paid services out of that because that's just what happens, right?
Know more about Crunch
Website→ www.crunchranjani.com
Facebook→ www.facebook.com/crunchranjanicontent
Instagram→ www.instagram.com/crunchtini
