What are some of the outdated marketing strategies that business leaders can unlearn and move forward?
Unlearning is a process that requires foresight.
Decision makers within the professional services industry have to accept times have changed. Status quo is no longer an option. Businesses have to stop making assumptions about what their clients need and get better with having two-way conversations. Lastly, the idea of the perfection has be matched with reality and plans for growth.
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