In this episode of Packaging Unboxed, Evelio Mattos, Cory Connors, and Adam Peek take on a real-world packaging question from the team at Plink!—should they merge two different packaging structures into a single, more versatile design? The goal: simplify the shelf and counter experience, reduce SKUs, and cut their cost of goods sold by over 13%. The guys explore the pros and cons of dual-function boxes that can sit pretty on a shelf or tear open for impulse grabs at checkout. It’s a lively roast, redesign, and reality check session on form, function, and the power of smart dielines.
Got a packaging problem? Tag Evelio, Cory, or Adam online with your biggest packaging challenge and they’ll break it down, roast it (kindly-ish), or help rebuild it live on the show. You might just be our next Pack of the Week!
Mentions:
Plink! – https://drinkplink.com/
This podcast explores groundbreaking innovations in packaging and product design, focusing on sustainability and user experience. Hosted by industry experts Evelio Mattos, Cory Connors, and Adam Peek, each episode delves into companies and products that are reshaping their markets. The goal is to inform and inspire professionals and enthusiasts alike to think differently about design and its impact on the world.
