Is this can saving the ocean… or just muddying the truth?In this episode of Packaging Today Show, we crack open the controversy around a beverage claiming to “remove 2x plastic bottles from our oceans.” Is it bold environmental action—or greenwashing dressed in aluminum?We bring the receipts from both camps:🟢 Supporters say: • The brand partners with Seven Clean Seas, a legit cleanup org. • They ditch plastic for aluminum and glass—real change, not lip service. • Every can funds plastic removal. That’s action, not apathy.🔴 Critics fire back: • “The math isn’t mathing.” • Plastic credits ≠ plastic pulled from the ocean. • Spinning vague claims is why consumers don’t trust sustainability. • Over-indexing on eco won’t sell soda. Taste still matters.From #Sustainabaloney memes to real data about ocean-bound waste and DRS (Deposit Return Systems), we’re diving deep. Are clever words enough to fool the consumer? Or are they just the first step toward a better industry?📌 Plus: What should responsible sustainability marketing sound like? What lessons can every brand learn from this PR firestorm?🎙 Hosted by Evelio Mattos, with insights from beverage brands, designers, and environmentalists. Subscribe to join the debate.👇 Sound off in the comments: Greenwashing or Game-Changer?
