Ever wonder who designs the cereal box sitting on a sitcom kitchen counter—or how a 1980s soda can ends up looking perfectly era-correct in a Netflix period drama?In this episode of Packaging Today, we dive into the fascinating world of movie packaging design:How brands use product placement to steal scenesWhy fake brands (hello, Los Pollos Hermanos) sometimes hit harder than real onesWhat it takes to recreate authentic vintage packaging from decades pastAnd the surprising creative freedom (and legal minefields) that come with designing packaging for film and TVWe’ll talk about how packaging helps set tone, build character, and sell nostalgia—and whether these on-screen packages need to follow the same design rules as their retail counterparts.🎥 Whether you’re a packaging designer, film buff, or just a fan of the little details that make movies magic, this one’s for you.
