Aluminum is being called the champion of recyclable packaging but is it the right choice for your brand?In this episode of Packaging Today, Evelio Mattos, Cory Connors, and Adam Peek debate whether aluminum is the future of sustainable packaging or just another overhyped material swap. From infinite recyclability and lower transport emissions to high production energy and bad consumer UX, we dive into the facts, myths, and use cases that matter in 2025.We cover:Where aluminum works (and why)Where it fails (hard)Why consumers still associate glass with luxuryAnd why aluminum might disrupt the wine aisle, but not the moisturizer shelf.This episode was inspired by the BBC’s reporting on Meadow, Ball, and Vinca’s shift into aluminum formats for everything from wine to shampoo. We break it all down, and give our hot takes.
