In this episode, Helen talks to Warren Minde of Innovation Leap about innovation as a human-centred activity.
We talk about:
- The Ikea Effect - why gatekeepers have more buy-in if they can co--create.
- Innovation's not a process, it's a human activity. And it's not linear, it's like a pinball machine.
- How to avoid the trap of listening to the Highest Paid Person's Opinion.
- How Warren's experience on Lynx deodorant taught him that 'customers don't give a f**k about you'
- Why benefits come before features when talking to stakeholders
- Thinking backwards from the future to get more radical new business models.
- Serious play and why work should be fun.
- And why you should call it out when things get weird.
You can find Warren at https://innovationleap.co.uk/
