On today's episode, we're excited to talk about the latest release from Upland Brewing Company, the Hoosier Gameday Lager. This craft beer is the first-ever Indiana University Athletics branded beer, and it's causing quite a stir among IU fans.
Upland Brewing Company, with its brewery, brewpub, and tap house locations throughout Indiana, has created the Hoosier Gameday Lager based on direct feedback from IU fans. This refreshing 4.7% ABV lager comes in a can adorned with the cream and crimson candy stripes that have become synonymous with the IU name.
For Upland Brewing Company, this is their first brew that falls into the gameday beer category. The team at Upland has put their heart and soul into creating a beer that not only represents the IU Athletics brand but also captures the essence of what it means to be a Hoosier.
Join us as we delve deeper into the creation of the Hoosier Gameday Lager and talk about how Upland Brewing Company has become a fixture in the Indiana craft beer scene. We'll also discuss the importance of creating beers that resonate with local communities and how Upland Brewing Company has done just that with the Hoosier Gameday Lager.
