I am absolutely THRILLED to talk to today's guest, George Youmans, Co-Founder of Hiyo.
Prior to joining Hiyo full-time in January 2021, George spent five years in the food and beverage industry. Previously, he worked for the CPG titan Red Bull specializing in entertainment and music marketing. After recognizing the cognitive dissonance he felt selling such an unhealthy beverage, he moved to SnackNation (now Caroo) where he assisted emerging snack brands in creating go-to-market strategies utilizing data, sampling, and market insights.
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