In this episode we discuss:
What ethical marketing IS — and isn't
The trendiness of ethical marketing in the business landscape right now + how to differentiate between the authentic drive to do & be better vs. following the trend
Common red flags + signs to look out for as a consumer when unethical marketing is at play
Breaking free of our marketing conditioning + building our own way of marketing better by building quality relationships with prospective clients
The scoop on effective email marketing - subject lines, open + click rates, and more!
A simple hack to know what content to create to serve your audience (without having to ask them) through a value-first approach
Emily's recent experience with unethical marketing practices + the true cost of a lack of transparent client communication in your business
