Description

Really enjoyed this conversation with Jason Bennett and Adrian Beales from the Lifeafar team in Medellín, Colombia

StoryBrand Six Why's

1. Conserve Resources/ Save Money
2. Conserve time / opportunity cost
3. Building Social Networks - connect with a Tribe
4. Gaining status -selling identity associated with power, prestige and resources 
5. Accumulate resources - B2B offering increase productivity, increase revenue or decrease waste 
6. Be generous 

Stay Connected:Instagram: @JoeAlexLemonWebsite: www.LifeAfar.com