Brooks Wiley is an Austin native and longtime operator in the rapid rise of pickleball as both a sport and commercial industry. After discovering the game in 2018, he immersed himself in its emerging business landscape—exploring equipment, facilities, and the early community driving the sport forward.
His work alongside Steve Kuhn led to the creation of DUPR and Major League Pickleball, where he helped shape early partnerships, recruit pro talent, and build the league structure during a period of intense growth and national attention. His experience spans league operations, team ownership strategy, media ambitions, and the financial realities of scaling a challenger sports property.
Wiley now leads strategic partnerships at PickleTile, focusing on the infrastructure and technology powering pickleball’s expansion. His perspective covers the full ecosystem—from sound-mitigating court solutions to the broader trends driving amateur and professional participation worldwide.
Podcast Chapters:
02:37 Brooks Wiley's Journey into Pickleball
05:20 The Impact of COVID-19 on Pickleball
07:53 Building Major League Pickleball and Duper
10:26 Navigating League Growth and Structure
13:04 Media Strategy and Distribution in Pickleball
15:22 Infrastructure Opportunities in Pickleball
18:19 The Future of Pickleball and Padel
20:56 Global Expansion of Pickleball
23:33 Final Thoughts and Community Engagement
